No single matcha does everything.

Some matcha are delicate and layered as traditional tea.

Others develop depth and structure in milk.

We believe different ways of drinking deserve different kinds of matcha.

Rather than searching for a single “perfect” tea, we focus on selecting matcha suited to specific experiences and preparations.

We taste obsessively.

We test matcha across different preparations, milk ratios, temperatures, and pairings — including how flavour evolves as it cools.

We pay close attention not only to aroma and umami, but also to texture, structure, finish, and the way sweetness lingers after each sip

What we look for

Depth

How flavour unfolds over time.

We look for matcha with depth that continues to reveal itself across different temperatures and preparations.

Balance

The relationship between umami, sweetness, bitterness, and finish.

Rather than chasing intensity alone, we value harmony and drinkability in the cup.

Character

Distinctive green expression, aroma, and texture.

Some teas are delicate and layered. Others are bold and structured.
We select matcha with a clear sense of character and purpose.

Finish

How the tea lingers and evolves after each sip.

We pay close attention to texture, aftertaste, and the way sweetness and depth develop as the tea cools.

Respect for cultivation and craftsmanship

The farmers who cultivate the tea are essential.

Cultivar selection, shading, harvest timing, and soil all shape the character of the leaf long before it becomes matcha.

But matcha is also deeply shaped through processing.

Steaming, drying, sorting, de-stemming, blending, and milling all influence texture, aroma, balance, and depth in the final cup.

We have deep respect for the craft of blending (gōgumi) — balancing different teas to create harmony, structure, and consistency.

Exceptional matcha is rarely the result of a single factor alone.
It is the result of many layers of cultivation, craftsmanship, and careful selection.

Working with farmers and tea producers in Japan

We work directly with tea farmers and tea producers in Japan — including manufacturers and blending specialists.

We visit different tea regions, meet producers, and taste carefully to understand how each matcha expresses itself.

Beyond vague grading

“Ceremonial grade” can mean many different things.

A matcha that is exceptional as traditional tea may not always create the best latte experience.

Rather than relying on vague grading language, we focus on balance, texture, structure, and flavour in the cup.

Selected with intention

Every tea we release is selected for a reason — not just for how it tastes on its own, but for how it shines in different ways of drinking.

PRESENCE is our first chapter. More releases are on the way — each crafted for a different way of drinking matcha.